Swot Analysis Of Apple Inc. - 914 Words

Higher AVU Introduction: In this business report, I have decided to carry out a SWOT Analysis on Apple Inc. I have chosen to base this on Apple Inc., as they are a large-scale business in which many people have used or tested one of their products. I wanted to discover whether Apple Inc. is as good a business as people suggest. Research Methods: Throughout this report, I referred to both primary and secondary sources. My first and one of my main sources was a questionnaire; see appendix 2. I decided to use a questionnaire as it is a good way of securing and collecting various aspects of information about how people view Apple as a business. This proved to be true as the results from the questionnaire were a very useful tool in†¦show more content†¦After analysing my questionnaire 75% of people surveyed owned two or more apple products and no one asked did not own any of Apple’s products, 88% of people also said they thought that Apple’s product range was either Good or Excellent. Brand Image and Loyalty: Experts argue that Apple’s very successful brand image could be a major factor in why they are a big competitor in a lot of markets. With 46% of people asked in my questionnaire saying one of the reasons they purchased an apple product was due to the brand could suggest that Apple’s successful brand image could solely bring many new customers to the business. Their image makes it a lot easier for Apple to enter new markets, in 2015 apple released the Apple Watch – this was the first time they entered the market – according to an analyst firm ‘Canalys’ the apple watch quickly became the best-selling wearable device with an estimated number of shipments of 11.4 million in the first half on 2015. Apple’s brand loyalty is surprisingly high compared to its competitors. Website ‘Betanews’ has stated that when Apple revealed the iPhone 6 both the regular and plus models of the phone both combined to 4 million pre-orders in the first 24 hours. It then went on the sell 10 million units of the two models in the first three days. This, an Apple record suggests that Apple’s brand loyaltyShow MoreRelatedSwot Analysis Apple Inc.1455 Words   |  6 PagesSWOT Analysis: Apple Inc. Management 303 Management 303 SWOT Analysis of Apple Inc Section I – Organizational History and overview In 2007, Jobs told a crowd at the Macworld Expo that Apple would now be known as Apple Inc., and not Apple Computer, Inc. The company had moved from producing only computers to offering the iPod, iTunes and more. That year, Apple also debuted its widely successful touch screen Smartphone and the less popular Apple TV. In early 2009, Jobs left Apple for a shortRead MoreSwot Analysis Of Apple Inc.1226 Words   |  5 Pages SWOT Analysis of Apple, Inc. Roberta Jones MGT450: Strategic Planning for Organizations Date Submitted Dr. Levith 8/15/16 SWOT Analysis of Apple, Inc. Company Overview: Apple Incorperated Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with itsRead MoreSWOT Analysis: Apple Inc1462 Words   |  6 Pagesï » ¿Apple Inc. I. SWOT Analysis Strengths Weaknesses Strong Brand Image Faulty Products Financial Performance is Robust Infringement on Patents The Company has a focus on research and product development    Launch of iPad reported as revolutionary Mac OS lacks gaming capabilities Strong reliable OS Nonupgradable Mac PC Easy to use and intuitive gadgets Limited Product Range Small products with stylish designs    Product integrations    Opportunities Threats Smartphones CompetitionRead MoreApple, Inc. SWOT analysis2435 Words   |  10 PagesApple, Inc. SWOT analysis Carzadean Lawton MGT680-Strategic Management Dr. Leland Taylor June 30, 2013 Abstract Apple Computers Inc. has made its mark in the industry by creating innovative products which continues to redefine the design of computers. In the past there have been companies who have failed to succeed at trying to replicate Apple’s design. In this report, we will identify examples of the good and the bad of business practices. This report will analyze the case of Apple Inc.Read MoreApple Inc: SWOT Analysis590 Words   |  2 PagesApple Inc. SWOT SWOT Analysis Strengths Powerful Brand Name Innovation Efficient Supply Chain Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Loss of Steve Jobs Opportunities New Revolutionary Product Increase market share Maintain Customer Loyalty Threats Intense Competition Negative Publicity Economic Downturn Discussion Apple Inc. has been dedicated to innovation ever since the company was first formed. Apples recent breakthroughsRead MoreSWOT Analysis of Apple Inc878 Words   |  4 PagesApple Inc. SWOT SWOT Analysis Strengths Strong Brand Name Innovative Culture Efficient Supply Chain High Customer Loyalty Weaknesses Supply Chain Environmental Problems Supply Chain Human Rights Issues Leadership/Loss of Steve Jobs Opportunities New Breakthrough Product Increase Market Share Maintain/Increase Customer Loyalty Threats Competitive Rivalry Negative Supply Chain Publicity Slow Economic Recovery Analysis Apple Inc. has prided itself on product innovation sinceRead MoreSwot Analysis Of Apple Inc.1898 Words   |  8 Pagesinvestigative study sets out to enact a SWOT analysis of Apple Inc. During the report I will discuss the current market position of Apple, it’s strengths and weaknesses going forward, as well as any potential opportunities or threats to it’s business model. It will culminate with an analysis of whether SWOT is an effective tool in helping a tech-giant such as Apple improve or update its business. Introduction: Defining and exploring SWOT Morrison (2011) defines ‘SWOT analysis is a familiar analytical toolRead MoreSwot Analysis for Apple Inc2110 Words   |  9 PagesSWOT Analysis on Apple Inc. Strengths Apple has a very strong and well recognised brand. All of Apple’s products have a very high level of brand awareness and are recognised in all of the markets in which it operates. The evidence of this high brand recognition and awareness can be found by taking a look at the at the sales figure and revenue that Apple generates, For example, the iPad managed to gross in about $5 billion and unit sales of about 7.5 million in 2010, going on to sell a furtherRead MoreCase Study : Management People Organization1294 Words   |  6 PagesKUMAR STUDENT ID - 11592203 SUBMITTED TO – RAMANATHAN R. INDEX ASSIGNMENT – 2 Introduction Introduction Strategic management – It is the set of action used to formulate and implements specific strategies (includes continues planning, monitoring, analysis and decision) that will achieve the competitively superior fit between the organization and environment, so as to achieve organizational the goals. Along with it, it is neces sary to rise the performance of an organization to its competitors, meansRead MoreSwot Analysis Of Apple Company s Management Team1380 Words   |  6 Pagesthe strengths and weaknesses of the entities. PEST and SWOT are the universally accepted approaches of making decision by managers (Jeynes, 2013). Examples of companies that utilize these tools are the Apple Company Inc. ideally; this is one of the international companies. Its operations get globally vested. This essay aims at assessing the usefulness and the limitations of SWOT and PEST use in Apple Company. The company’s management team of Apple Company dominantly uses these tools. They have their